You can build free email list by using Getresponse.
Getresponse is an email marketing app that allows you to:
- create a mailing list and capture data onto it
- create newsletters that can be sent to the subscribers on your mailing list
- automate your emails to subscribers via use of ‘autoresponders’
- view and analyse statistics related to your email marketing campaigns – open rate, click through, forwards etc.
Recently however, Getresponse's feature set has evolved quite a bit, to the point where it has become more of an 'all-in-one' marketing solution.
In addition to email marketing, it now also provides webinar hosting, landing pages and automated sales funnels.
There are four Getresponse plans:
- Free — starting for 30 days to send an unlimited number of emails
- Basic — starting at $15 per month to send an unlimited number of emails to up to 1,000 subscribers
- Plus — starting at $49 per month for up to 1,000 subscribers
- Professional — starting at $99 per month for up to 1,000 subscribers
- Enterprise — starting at $1,199 per month for lists exceeding 100,000
As you add more subscribers to your list, the costs increase. At the top end of the scale, you can expect to pay $450, $499 or $580 per month respectively to host a list with 100,000 subscribers in it on the ‘Basic’, ‘Plus’ and ‘Professional’ plans.
With regard to the "Enterprise" plan, exact pricing depends on requirements and list size — if you're interested in this plan, you'll need to contact Getresponse to schedule a demo, discuss your needs and negotiate pricing.
Significant discounts are available if you pay upfront for 12 or 24 months of service (18% and 30% respectively).
In addition to the paid plans, a 30-day free trial is also available, which you can access via this link.
Key differences between plans
All the Getresponse plans cover the email marketing basics you might expect — core features include:
- the ability to import, grow and host a mailing list
- a selection of themes to use for your e-newsletters
- autoresponder functionality
- responsive email designs
- split testing
- in-depth reporting
- RSS / blog to-email functionality
- comprehensive segmentation options
- social sharing tools
There are a number of differences between the 'Basic', 'Plus'' and 'Professional' plans but for me the key ones are below:
- Automation builder — arguably Getresponse’s standout feature, the automation builder (which allows you to build complex autoresponder sequences based on user behaviour) is available on the ‘Plus’ plan or higher (you can create 5 automations on the plus plan; or an unlimited number on the other plans).
- Conversion funnels — Getresponse’s tools and templates for building automated sales funnels becomes available on the ‘Plus’ plan (limited to 5 funnels).
- Webinars — this functionality is not available at all on the 'Basic' plan and the number of webinar attendees is capped for the 'Plus', 'Professional' and 'Enterprise' plans at 100, 300 and 500 respectively.
- Users — you can only have one user account on the 'Basic' plan; by contrast you get 3 on 'Plus', 5 on 'Professional' and 10 on 'Enterprise.’
- E-commerce - you can only avail of the full set of Getresponse e-commerce tools (which allow you to sell products) if you are on a ‘Plus’ plan or higher.
Key Getresponse features
By comparison with other email marketing tools, Getresponse's feature set is one of the most comprehensive available.
Not only does Getresponse provide all the key stuff you'd expect from an email marketing platform — list hosting, templates, autoresponders, analytics and so on, but as mentioned above, it's recently been expanding its feature set to the point where has morphed into an all-in-one marketing and e-commerce solution.
The question is whether all this makes the product a jack of all trades and master of none — so let's drill down into its key features to find out.
Pros of using Getresponse
- So long as you are happy to use a 'Basic' plan, Getresponse is cheaper than many of its key competitors (in certain cases, significantly so) whilst offering just as much, if not more functionality as them.
- The discounts you receive when paying upfront for one or two years of service are extremely generous — you'll be hard pressed to find similar discounts from key competitors.
- It gives you excellent marketing automation options.
- Getresponse’s webinar functionality is a genuine USP — I haven’t come across this functionality on similar products.
- Its ‘Conversion Funnel’ feature is potentially useful for merchants who want to manage all aspects of their sales funnels and e-commerce activity under one roof.
- Its reporting features are comprehensive.
- Getresponse is transparent about deliverability rates, publishing figures on its website and providing deliverability statistics for the e-newsletters you send.
- It offers a good approach to data segmentation — it’s far more flexible on this front than many competing products, especially Mailchimp.
- All Getresponse plans come with a useful (if fiddly) landing page creator that facilitates A/B testing — something that could potentially save you a lot of money.
- Custom DKIM is provided on all plans.
- Support is provided in a wide variety of languages.
- You can try out all the Getresponse features free for 30 days without the need to enter credit card details.
Cons of using Getresponse
- The current email creator is clunky and buggy (I’d use the new version, available in BETA, wherever possible).
- The drag-and-drop interface for landing pages is fiddly and needs improvement.
- Although you can use the Facebook pixel with Getresponse’s landing page feature, you can’t do so in a GDPR compliant way.
- Although a fix is forthcoming soon, e-newsletters created in Getresponse using the ‘old’ editor are not currently displaying as they should in the Gmail mobile app.
- The new version of the email creator does not yet allow you to design emails that can be used in automated workflows (although again, this functionality will be introduced soon).
- The pop-up / slide-in capture forms provided are not mobile-friendly.
- There’s no 2-factor authentication at login.
- No phone support is provided.
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