What Is Email Marketing?
1. GetResponse
GetResponse is another very popular email marketing solution. It is extremely easy to use and simplifies email marketing for small businesses.
It comes with some amazing marketing automation tools which allow you to create smart automated campaigns.
With their drag and drop builder, you can create campaigns, segment contacts, and send any number of emails designed for specific groups. These tools help you create effective email campaigns to boost your profits.
GetResponse comes with beautiful responsive forms, landing pages, A/B testing, unsubscribe tracking, and autoresponders. It also integrates with third party lead generation software like OptinMonster, SalesForce, Google Docs, ZenDesk, etc.
Support is provided by phone, live chat, and email. Their help section is full of free learning material including videos, webinars, how-tos, guides, etc.
GetResponse offers a 30-day free trial. Their pricing starts at $15/month.
2. Moosend
Not so with Moosend.
While you’d be hard-pressed to find an easier-to-use tool than Moosend, their platform offers all of the essentials, from well-designed templates to a visual campaign builder, to some unexpectedly advanced features, like weather-based email triggers and AI cross-selling recommendations.
While Moosend’s feature set is less robust in comparison to ActiveCampaign, you do get access to virtually all features from $10/month.
This makes Moosend a good option for small agencies, where having a tool that doesn’t require much internal or client training is key, yet must also be powerful enough to drive results without breaking the bank.
Moosend also enables agencies to white label the platform and set a markup for clients to earn a small profit from licensing the software to clients.
Moosend offers one of the most generous discounts for non-profits at 25%, making it a great choice for non-profits looking for a simple tool to send newsletters.
On the downside, Moosend is fairly weak on reporting. In contrast to a tool like Hubspot, which I’ll elaborate on next, Moosend’s analytics are limited to basic email insights (like open rates and unsubscribes), whereas many of the tools in this guide focus more on showing email’s impact on sales and revenue.
3. ActiveCampaign
Impressively, they’ve achieved this organically by building a product that’s both easy to use and one of the most affordable in the email marketing space.
ActiveCampaign pioneered the visual automation builder which, unlike other tools that require expensive consultants and training to use, enables anyone to craft powerful email automation sequences with no prior experience needed.
And despite being so easy to use, ActiveCampaign is rich in revenue-boosting features. From predictive sending and predictive content to triggering SMS messages or site messages on your website, ActiveCampaign provides an exceptional toolkit for small businesses to grow their business.
One of my favourite features in ActiveCampaign is the ability to run A/B split tests inside of automation sequences, enabling you to sit back and let your automation sequences optimise themselves while you focus on more important things.
In 2016, we decided to move all of our ventures’ email marketing onto ActiveCampaign away from a tool called GetResponse (which was becoming outdated and failing to meet our email marketing needs).
Since then, we’ve automated our entire sales process (meaning we haven’t needed to hire any sales staff), virtually all of our lead nurturing, customer onboarding, and even our internal processes like employee onboarding.
ActiveCampaign is an all-in-one sales and marketing tool for small businesses, so it comes with an in-built CRM system to manage yours sales, live chat, and of course email marketing automation.
And, incredibly, they’ve done all of this with a price tag that’s literally 1/10th of many email marketing tools featured in this guide.
There aren’t many bad things to say about ActiveCampaign, particularly as they are constantly innovating and improving the product, but one area where I’ve always felt ActiveCampaign is lacking is their reporting.
While it has improved in recent years with the introduction of goal tracking and attribution, ActiveCampaign’s reporting isn’t quite on par with the likes of Hubspot or Autopilot. It’s worth pointing out, though, that they cost significantly more.
For the vast majority of small businesses looking for a great email marketing tool that’s easy to use and affordable, ActiveCampaign is likely the best balance of power, affordability and ease of use.
And as a little extra, we’ve negotiated on your behalf for Venture Harbour readers to get up to $5,000 in free services, including free implementation and migration, your second month free of charge, free CRM with sales automation, and more.
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